THE REASONING

The main aim of new cultivation methods will be to eliminate the disadvantages of conventional agriculture.
Today’s agriculture
accounts for 60% of freshwater consumption worldwide, is responsible for 30% of all greenhouse gas emissions and requires a vast amount of pesticides and fertilisers. The world’s growing population needs more agricultural and uncontaminated land to ensure food security. Climate change and the increasing demand for water are posing major challenges for conventional agriculture.

SMART SOLUTION

The advantage of indoor farming systems lies in their ability to produce crop plants of the highest quality. Optimising Climate and growth conditions for the plant maximises both ist flavour and active ingredients¹.

Our technique involves a combination of aeroponics and hydroponics. Aeroponics is the most resource-friendly method for growing plants. We combine high-quality technology and Industry 4.0 methods with agricultural production to enable ‘smart farming’. The profitability of our products enables us to keep on developing on a continuous basis.

And always by fulfilling our duty to produce in an environmentally friendly and CO2 neutral way. For example, we avoid long supply and cooling chains for our products. All of these advantages facilitate state-of-the art plant production that will help shape the future.

¹Plantura, wasabi: origin & cultivation of the japanese horseradish

ADVANTAGES OF AEROPONICS

Aeroponics is a substrateless cultivation method in which the plant roots are hung freely in the air and sprayed with a fine mist of nutrient solution. One of the main disadvantages of conventional agriculture is high and inefficient use of water, fertilisers and pesticides. The advantages of aeroponics are:

requires around 95% less water²
around 85% less fertiliser is needed²
pesticides are reduced by around 100%²

Seasonal independence – i.e. fresh and regional production all year round – is a further benefit. Important factors are sustainable development, CO2-neutral production, and the protection of ecologically valuable Areas.

²AlShrouf, A. (2017): Hydroponics, Aeroponics and Aquaponics as compared with conventional Farming

CIRCULAR ECONOMY

The circular economy is based on the principle of zero waste, i.e. recycling all parts of a product.

  • The first step is the cultivation of a crop plant – the edible part is used by humans or processed for potential medical purposes;
  • the remains of the plant are used in insect farming.
  • Fungi cultivation helps us to produce the CO2 required for the plants’ growth.

We are focusing on plant production at present, but the research will be extended to insects and fungi in mid-2019.

HIGH VALUE CROPS

We select high-quality plants in accordance with the following criteria:

  • Ability to use all parts of the plant
  • High demands in terms of climate and growing area; difficult to grow, which makes it harder for competitors to imitate us
  • Plant volumes supplied from agricultural production are nowhere near enough to meet demand
  • High value-added

WHY WASABI?

We refer to wasabi as a super plant because, due to its excellent properties, it can be used for many different purposes, including in food, medicine and dietary supplements.

It is not only valued for its taste but also for its anti-inflammatory and antibacterial effects. From an economic perspective, the fact that the plant is hard to cultivate due to its slow growth is advantageous, as it makes it almost impossible for competitors to imitate us. Despite the low level of supply on the market, demand is high. Here, too, we rely on zero-waste production in which the product is recycled in its entirety.

WASABI PRODUCTS

Up to 100% of the versatile wasabi plant is recycled:

  • The high quality wasabi rhizomes are sold whole.
  • The remaining parts of the plant (leaves, stems, etc.) are processed into a powder,
  • which is then used to make further products. These will be available in our online shop from September.
  • Our online shop is being launched in April and will initially offer third-party wasabi products, until we complete it through the year with our own products.

BUSINESS MODEL

The target market of Phytoniq Wasabi GmbH will initially be the whole of Europe. The planned business model is divided into three segments:

  • 70% of total sales will be generated in the food and food services sectors
  • 20% will come from both further processing (e.g. in the pharmaceutical and cosmetics industries) and the food supplement industry
  • 10% will come from selling directly to end customers through our online shop (online from April with third-party wasabi products)

BUSINESS PREMISES OBERWART

At the new Oberwart premises, seedlings are cultivated by means of micropropagation, which makes it possible to produce plants of consistently high quality.
The special indoor atmosphere prevents problems such as plant diseases. Plant production and the next step (further processing) can both take place under the same roof. Our new premises also contains offices and social areas, as well as research and development laboratories.

TIMELINE

Here you can find the timeline of the next steps that are planned for our business premises and our production processes.

Send us an e-mail!

CONTACT

PhytonIQ GmbH

Raimundgasse 25
7400 Oberwart
AUSTRIA

+43 664 125 48 03
office@phytoniq.com